Why would people need to connect with you? You have provided a solution meeting their felt need. Hear how you determine what the felt need is of your audience and the essence of understanding marketing.

Who will engage with your content? Listen to find out how you can use descriptors of your audience as predictors of who they are and what they want. It brings you to a target audience who will engage with your product or organization instead of a broad mass audience.

What segment of people demands your product? Before you begin selling a product or service you have to know the demand. Learn the benefits of demand through target marketing. Listen to part one of this series to start with the audience who is following you and define the benefit segmentation.

Catch the leading and lagging indicators of your team. Hear what you need to pay attention to, the qualitative workflow, what is being said verbally and non-verbally, number of projects assigned, and how to measure it.