Short copy is for shoppers, long copy is for buyers. If you intend to sell anything you will need to include more copy. Listen to these writing tips on conversion copy to help your customers convert to buy on a landing page, product page, and more. Utilize these writing tips for your organization or ministry.
What content do you put on a landing page? You have about 10 seconds to catch a person's attention. Listen to what people should view and read on your page. Learn to use reason why copy by solving a problem or giving the viewer a reason to stay. Speak in benefits through your copy today.
Where do people find content about your product? A landing page. Listen how a landing page is key to link your niche target market to your specific product.
Internet presence is more than content. Listen to how to develop effective content sites. In the end, you will build trust and help win the buy. Deliver answers today on your website.
Write a message to differenciate yourself from the noise. Listen how to make this distinct difference. Use your copy to teach potiential customers what you will do to meet their need. Talk in copy.
What is your spiritual knowledge of financial planning? Bob Barber, the founder of CIS Wealth Management Group, helps Christians to view finances and investments from a biblical perspective. Listen to find out your responsibilities and to start investing in companies with biblical principles.
Help others seek pain relief with your marketing.It's best to relieve a felt pain than mee a felt need. Listen to this marketing tip on finding out if your product or service resolves a pain.
Press deeper in understanding what the felt need is of your audience when you listen to part 2 of this series. Hear how it affects your business more than you realize and its message.
Challenge yourself to find out if your content is meeting the felt need of your audience. Hear how to first call out your target market in the copy. Then learn to practice writing felt need by sending a Tweet a day.
How many people are going to buy your product? What is it going to take to cover your cost? Listen to this business lesson to determine the demand for your product. Learn it takes a lot of frequency to build your products awareness.
When you market to all people you are marketing to no one. In this marketing lesson, hear how to be exclusive in who you target. When you tighten who the audience is you will receive a stronger response.
Why would people need to connect with you? You have provided a solution meeting their felt need. Hear how you determine what the felt need is of your audience and the essence of understanding marketing.
Who will engage with your content? Listen to find out how you can use descriptors of your audience as predictors of who they are and what they want. It brings you to a target audience who will engage with your product or organization instead of a broad mass audience.
What segment of people demands your product? Before you begin selling a product or service you have to know the demand. Learn the benefits of demand through target marketing. Listen to part one of this series to start with the audience who is following you and define the benefit segmentation.
Catch the leading and lagging indicators of your team. Hear what you need to pay attention to, the qualitative workflow, what is being said verbally and non-verbally, number of projects assigned, and how to measure it.
When you go into leadership a bad attitude is not an option. CEO and Founder of BIC magazine, Earl Heard, tells his life story of working in various industries with the Lord leading him to create meaningful media. When you eavesdrop on this interview you identify how empathy, listening to others, an attitude of gratitude, and networking are key to success in business.
What happens when you have negative self-talk? It leads to talking down others. Learn how to change your talk and see yourself as a leader leading out of love.
Change the direction of a child's life by leading through love. Give ears to how parents are powerful leaders in a child's life whether biologically or through fostering and adoption. Steve Hogue tells his family's story of how infertility leads them to open their home to children who are in need of love. If you are interested in adopting children, know someone who is fostering a child, or have a calling to help children, then you will not want to miss this moving story and knowing more about leading children in faith and love in the Lord.
Women can change lives when they share their personal journey. Pastor and life coach Tammy Hotsenpiller tells our host, Dr. Steve Greene, how women can learn to be storytellers.
Tammy shares her own story of how God has lead her to help women become influencers in their homes, communities and businesses.
Listen to find out how you can seek the new God has for you, speak words of life over yourself, and help a friend by telling your story.